How we build
One studio to run. Three goals we work toward.
StudioBook isn't a pile of features bolted together. Everything we build has to earn its place against three goals we're working toward for you — all held to one rule we set on day one.
The three goals
Members love it
Booking should feel like a nice part of someone's day — not a form to fight. Everything your members touch is fast, familiar, and theirs.
2It runs itself
Set your studio up once and the week takes care of itself. The admin that used to eat your evenings now happens on its own.
3It grows your studio
Fuller classes, members who stay, and a clear view of what's working — so your studio actually grows, not just looks busier.
The one rule
One price. Everything included. Always here for you.
Goal one
Members love it
Booking should feel like a nice part of someone's day — not a form to fight. Everything your members touch is fast, familiar, and theirs.
Your own branded booking page
Your studio's URL, logo and colours — not a generic portal.
Your own branded booking page
Your studio's URL, logo and colours — not a generic portal.
Members book on a page that looks like your studio: your logo, your colour scheme (checked for legibility automatically), and your own link to share. Prefer to keep them on your website? Drop in the embeddable widget and bookings happen right there.
- Custom logo & colour schemes
- Your own booking link to share
- Embeddable inline or popup widget
- Your own word for “credits”
Book in seconds — guest or member
No forced sign-up. Pay with credits, drop-in, or both.
Book in seconds — guest or member
No forced sign-up. Pay with credits, drop-in, or both.
Newcomers book as guests without creating an account; regulars sign in to use their membership. Members pay with class credits, a drop-in price, or a mix — and can bring a friend along in the same flow.
- Guest checkout, no account needed
- Credits, drop-in price, or hybrid
- Bring friends — book multiple spots
- Apply a discount code at checkout
Automatic class reminders
A friendly nudge the day before — fewer no-shows.
Automatic class reminders
A friendly nudge the day before — fewer no-shows.
Every booked member gets an email reminder before class, so fewer forget. Your cancellation window is respected, and members can toggle reminders in their own account.
- Email ~24h before class
- Respects your cancellation deadline
- Members control their own reminders
A self-service account
Members manage their own bookings, credits and receipts.
A self-service account
Members manage their own bookings, credits and receipts.
Members see upcoming and past bookings, cancel within your policy (with instant credit-restore or refund), manage their subscriptions, and download their own receipts and invoices — without emailing you.
- Cancel & rebook within policy
- View credits & manage subscriptions
- Download receipts & invoices
- Manage waitlist entries
Intake & waiver questions
Collect what you need before the first class.
Intake & waiver questions
Collect what you need before the first class.
Ask health questions, waivers, or a quick “how did you hear about us?” right in the booking flow. Choose which are required; answers land on the member's profile.
- Text, yes/no, or single-select
- Mark questions required
- Answers saved to the member profile
Installs like an app — no app store
Add to home screen; live “spots left” as they book.
Installs like an app — no app store
Add to home screen; live “spots left” as they book.
The booking page installs to a phone's home screen as an app (a PWA), so there's nothing to download and no app-store hurdle. Capacity updates live, with a subtle “only X spots left” when you want it.
- Add-to-home-screen PWA
- Live capacity & “spots left”
- Add-to-calendar on confirmation
- In English, German & Portuguese
Goal two
It runs itself
Set your studio up once and the week takes care of itself. The admin that used to eat your evenings now happens on its own.
Schedule once, repeat forever
Recurring series with capacity, levels and pricing.
Schedule once, repeat forever
Recurring series with capacity, levels and pricing.
Build a class once and repeat it weekly on the days you choose, up to months ahead. Enrolled series members are auto-booked into every new occurrence — you never rebook anyone by hand.
- One-off or recurring series
- Multi-day weekly patterns
- Capacity, difficulty & duration
- Enrolled members auto-booked
Edits & cancellations, handled
Change one class or a whole series — members are told.
Edits & cancellations, handled
Change one class or a whole series — members are told.
Edit or cancel a single occurrence or the entire series with one choice. Affected members are notified automatically, with a reason, and refunds or credits follow your policy.
- Single-class or whole-series scope
- Automatic member notifications
- Cancellation reason recorded
Payments straight to your bank
Stripe Connect — we never hold your money.
Payments straight to your bank
Stripe Connect — we never hold your money.
Connect your own Stripe account in about ten minutes. Card, ACH and SEPA payments land directly in your bank account; StudioBook never sits in the middle of your money.
- Your own Stripe account
- Card, ACH & SEPA
- Payouts direct to your bank
- iOS-PWA onboarding handled
Refunds on autopilot
Cancellations refund or restore credit by your rules.
Refunds on autopilot
Cancellations refund or restore credit by your rules.
When a member cancels inside the window you set, StudioBook issues the Stripe refund or restores the credit automatically. Edge cases like a SEPA charge that settles after cancellation are queued for one-click handling.
- Policy-driven auto refunds
- Credit restore for pack & subscription bookings
- Deferred-refund queue for SEPA
Tax-ready invoices & receipts
Sequential invoices, credit notes, VAT or US sales tax.
Tax-ready invoices & receipts
Sequential invoices, credit notes, VAT or US sales tax.
Every paid booking can generate a proper invoice PDF; refunds generate credit notes. Set your tax profile once — VAT / Kleinunternehmer for DACH or the US sales-tax framework — and the numbers come out right.
- Downloadable invoice PDFs
- Automatic credit notes on refunds
- VAT / Kleinunternehmer / US sales tax
- Billing-address capture on large invoices
Check-in & class roster
See who's coming, check them in, email the room.
Check-in & class roster
See who's coming, check them in, email the room.
Open any class to see the attendee list with how each person paid (drop-in, pack, or subscription), check people in individually or all at once, and email the whole roster in a click.
- Attendee list with payment source
- One-tap check-in or “check in all”
- Email all attendees
Members, organised
A searchable CRM with notes, history and export.
Members, organised
A searchable CRM with notes, history and export.
Every member has a profile with booking history, subscriptions, intake answers, and your private notes. Search and filter the whole list, adjust credits, and export to CSV whenever you want.
- Searchable, filterable member list
- Private notes & full history
- Manual credit adjustments
- One-click CSV export
Notifications & a guided setup
A checklist to go live; alerts when things happen.
Notifications & a guided setup
A checklist to go live; alerts when things happen.
A getting-started checklist walks you from empty to your first live class. Once you're running, an in-app bell and optional emails tell you about new bookings, cancellations, and new members.
- Step-by-step setup guide
- In-app notification bell
- Choose which alerts you get
Goal three
It grows your studio
Fuller classes, members who stay, and a clear view of what's working — so your studio actually grows, not just looks busier.
Pricing that fits your studio
Memberships, packs, series subscriptions, intro offers.
Pricing that fits your studio
Memberships, packs, series subscriptions, intro offers.
Sell monthly memberships (credits or unlimited), class packs, or subscriptions to specific series with tiered pricing for multiple slots. Launch an intro offer with a struck-through regular price to convert first-timers.
- Subscriptions & class packs
- Per-series subscriptions with tier pricing
- Intro / first-month offers
- Sold inline during booking
Discount codes & gift cards
Run promos and sell prepaid gift vouchers.
Discount codes & gift cards
Run promos and sell prepaid gift vouchers.
Create percentage or fixed discount codes with limits, expiry, and plan restrictions. Sell gift cards that anyone can buy online — delivered as a PDF certificate, scheduled to arrive on the day.
- % or fixed discount codes
- Redemption limits & expiry
- Publicly purchasable gift cards
- PDF certificate, scheduled delivery
Waitlists that refill classes
A cancellation isn't a lost seat.
Waitlists that refill classes
A cancellation isn't a lost seat.
When a class is full, members join the waitlist. The moment a spot opens, the next person is booked (or offered it) and emailed automatically — so freed seats fill themselves instead of going empty.
- Automatic waitlist promotion
- Instant email to the next member
- Fuller classes, zero effort
Marketing that runs on its own
Welcome, first-class and win-back emails, automatic.
Marketing that runs on its own
Welcome, first-class and win-back emails, automatic.
Turn on built-in automations that welcome new sign-ups, nudge people who haven't booked their first class, and reach out to members who've gone quiet. Edit the wording and timing; StudioBook sends them.
- Onboarding welcome series
- First-class nudge
- Reactivation / win-back
- Your words, your timing
Newsletters & broadcasts
Message a segment, schedule the send, watch quality.
Newsletters & broadcasts
Message a segment, schedule the send, watch quality.
Compose a rich newsletter with images, target it to a segment (by status or plan), and schedule it. A send-health view shows delivery, unsubscribe and complaint rates so you keep a clean list.
- Segmented, rich-text newsletters
- Schedule, duplicate or cancel sends
- Send-health quality banding
- Unsubscribe handled for you
See who's slipping away
An at-risk signal before regulars quietly leave.
See who's slipping away
An at-risk signal before regulars quietly leave.
The members page flags regulars whose booking activity is fading, with an at-risk count and filter — so you can reach out in your words while they're still yours, not after they've gone.
- At-risk member count & filter
- Based on real booking activity
- Reach out before they're gone
Analytics you'll actually read
Members, bookings, revenue and growth at a glance.
Analytics you'll actually read
Members, bookings, revenue and growth at a glance.
A clean dashboard shows active members, bookings, recurring revenue, and member growth over the last 30 days, with a breakdown of your membership mix — the numbers that tell you whether the studio is growing.
- Active members & bookings
- Recurring revenue (MRR)
- Member-growth trend
- Membership-mix breakdown
This is just the start
The best version of StudioBook hasn't shipped yet.
We ship improvements every week — and the most useful ones usually start as a message from a studio owner. Tell us what would make your week easier, and there's a real chance it's live within it. That's the deal: you help shape it, everyone gets it, no add-on pricing.
30 days free · no card · set up in an afternoon