Walla alternative for class studios

Walla starts at $320 a month, per location. StudioBook is $69, full stop.

Walla charges per location and puts its full feature set behind a $599 tier. StudioBook is one flat fee covering every location, every feature and every member — and it doesn't move as you grow.

Start 30-day free trial Book a demo

No credit card. Cancel anytime. Migration included, not sold separately.

What it costs you

Walla

StudioBook

Entry price

Walla$320/month per location (Core)

StudioBook$69/month flat

Next tier up

Walla$599/month per location (Pro)

StudioBookThere isn't one

Onboarding

WallaFree DIY, or $429 guided (Signature)

StudioBook$0 — we do it with you

Second location

WallaPriced per location

StudioBook$0 — same $69

Branded member app

Walla$149/month + $500 build fee

StudioBook+$99/month, no build fee (planned Q3 2026)

Why studios leave Walla

5 reasons studios switch

$320 a month is $3,840 a year before you've added anything

Walla's entry tier is $320/month per location, and $320 is the floor rather than the average: the Pro tier carrying the full marketing suite, branded app and two-way texting is $599/month per location. That is a lot of money for software whose job is to put a timetable online and take payment for it — and you pay it again for every room you open.

With StudioBook

$69/month, flat, with every feature included. $828 a year. No tier above it to graduate onto and no feature held back to justify one.

Per-location pricing punishes the thing you're trying to do

Walla prices per location on both Core and Pro. Open a second studio and the software line doubles. For a growing boutique, the moment of highest cash pressure — signing a second lease — is also the moment your software bill jumps by $320 or $599 a month. Volume discounts exist on Enterprise, but Walla doesn't publish what they are, so you can't plan around them.

With StudioBook

$69 covers every location you run. Two studios, three, five — same price. We don't charge you for growing, and there's no sales conversation required to find out what expansion costs.

Getting set up properly is a paid service

Walla's onboarding tiers are Essentials (free, self-guided), Signature at $429 one-time, and Premier at custom pricing. Beyond that, the published services menu prices help by the hour and the month: working sessions at $279/hour, a Success Accelerator at $529/month on a three-month minimum, a Dedicated Success Partner at $999/month on a three-month minimum. Whether you need any of it depends on your studio — but the pricing tells you how much setup the platform expects.

With StudioBook

Migration and setup are included and done with you, not sold as a package. We import your members and their credit balances, rebuild your class schedule, connect your Stripe account, and style your booking page. There is no hourly rate and no minimum term on help.

Marketing automation you're paying for whether or not you run campaigns

Walla's value case leans heavily on marketing: audience segmentation, lead tracking, automated lead management, a full marketing suite on Pro, plus paid add-ons for Google Business Profile management at $149/month and project-priced ads support. That's a genuine strength if you have someone whose job is running campaigns. If you're the owner, the teacher, and the person answering the WhatsApp messages, it's a feature surface you're funding and not opening.

With StudioBook

Included, at no extra cost: booking confirmations, class reminders that cut no-shows, cancellation notices, waitlist promotions and expiring-credit nudges — plus newsletters, scheduled campaigns and automated member journeys, sent to a segment you pick straight off your member list. What you don't get is lead scoring, a managed ads service or a paid Google Business Profile add-on. For a studio without a marketing hire, that's the part you'd never open anyway.

A branded app in the stores costs $149/month plus a $500 build

Walla prices its branded studio app at $149/month plus a $500 one-time build fee, or bundles it into the $599 Pro tier. Either route is $2,288 or more in year one on top of what you already pay — for an app your members may never install, since the booking link already works on their phone.

With StudioBook

Your own branded app in the App Store is an optional add-on at +$99/month (planned for Q3 2026) — no build fee, and you don't have to move to a higher tier to unlock it. Against Walla that's $99 versus $149/month plus $500 up front, or versus stepping up to the $599 Pro tier. And you may not need it at all: your booking page is fast on a phone, works from a link or a QR code, and takes a guest booking with no install.

Side by side

Walla vs StudioBook

Walla figures are from Walla's public pricing page, checked 30 July 2026. Enterprise pricing isn't published, so it's marked as such rather than estimated.

Walla

StudioBook

Entry tier

Walla$320/month per location (Core)

StudioBook$69/month flat

Full-feature tier

Walla$599/month per location (Pro)

StudioBook$69 — one tier only

Enterprise / multi-location

WallaCustom volume pricing, not published

StudioBook$69, all locations

Guided onboarding

Walla$429 one-time (Signature)

StudioBook$0, included

Consulting / working sessions

Walla$279/hour

StudioBookIncluded in support

Ongoing success service

Walla$529–$999/month, 3-month minimum

StudioBookIncluded in support

Branded member app

Walla$149/month + $500 build

StudioBook+$99/month, no build fee (planned Q3 2026)

Two-way texting

Walla$100/month (included on Pro)

StudioBookNot offered — email only

Google Business Profile management

Walla$149/month

StudioBookNot offered

Website build

Walla$2,800

StudioBookThrough our design studio, ORVA Design

Classes, appointments, waitlists

WallaIncluded from Core

StudioBookIncluded

Credit packs and memberships

WallaIncluded from Core

StudioBookIncluded

Reporting

WallaAdvanced reporting from Core

StudioBookIncluded

Payments

WallaThrough Walla

StudioBookYour own Stripe account, directly

Contract

WallaMonthly (services carry 3-month minimums)

StudioBookMonthly — cancel anytime

Year-one cost, honestly

What the two actually total over 12 months

Comparing $320 to $69 understates it, because the entry tier isn't where most Walla studios land. Take a single-location studio on Core with guided onboarding: $320 × 12 = $3,840, plus the $429 Signature onboarding fee. That's $4,269 in year one.

Add the branded app most studios ask about — $149/month plus the $500 build — and year one is $6,557. Move to Pro to get the app and texting bundled instead, and it's $599 × 12 + $429 = $7,617.

StudioBook for the same year: $69 × 12 = $828, with onboarding included and no add-ons to buy. The gap on the entry comparison is about $3,400; on the Pro comparison it's about $6,800.

And the gap widens as you grow, because the two models point in opposite directions. Walla charges per location; StudioBook is one flat fee for every location you run. A second studio costs you another $320 or $599 a month there, and $0 here. At three locations on Pro you're comparing roughly $22,000 a year against $828.

The bigger you get, the wider it gets

One location: $4,269 vs $828 in year one. Already a 5× difference.
Three locations on Pro: about $22,000 vs $828. StudioBook has no per-location charge at any size.
Unlimited members and staff on both: but only one of them stops charging you more for having them.
Nothing here is a starter tier: there is no higher plan to graduate onto, so growing never triggers an upgrade conversation.

Where Walla is the better choice

We'll tell you when not to switch

Two things Walla has that we don't, and they're worth naming plainly. Two-way texting — Walla bundles it on Pro or sells it at $100/month; we send email only. And lead management: lead tracking, scoring and automated nurture for prospects who haven't booked yet. If converting cold enquiries is a job someone at your studio does daily, that tooling is real and we don't match it.

If you want a vendor who does the work for you — a dedicated success partner at $999/month, managed Google and Meta ads — Walla prices that openly and delivers it. That's a service business, and a legitimate reason to choose them.

Everything else people assume you'd have to give up, you don't. Newsletters, scheduled campaigns and automated member journeys are included here at no extra cost. A branded app is a $99/month add-on with no build fee (planned for Q3 2026), against Walla's $149/month plus $500. A website we'll build through our own design studio, ORVA Design. Unlimited members, staff and locations on one flat fee.

And we're not only for small studios. Nothing in StudioBook caps members, classes, instructors or locations, and the price doesn't move when any of them grows — which means the larger your studio, the better this compares. What we don't have is a sales process that requires you to be large before we'll talk to you.

Switching

How moving off Walla actually goes

You keep taking bookings the whole time, and we do the data work — no onboarding fee, no hourly rate.

Step 1

Export and review

Day 1 — about an hour of your time

You export members, class schedule, memberships, and credit balances from Walla
We map every field to StudioBook and send you the mapping to check first
We flag the ambiguous cases — paused memberships, expired packs, duplicate records

Step 2

We build your studio

Days 2–4 — no work for you

Members imported with remaining credits and membership status intact
Recurring class schedule rebuilt with instructors and capacities
Credit packs and membership products recreated at your current prices
Your own Stripe account connected — you own it, we just link it
Booking page styled with your logo and colours, plus an embed snippet for your site

Step 3

Run both, then switch

Days 5–10 — your call on timing

You test bookings, payments, and cancellations on a live schedule before telling members
We reconcile against Walla together — credits, memberships, upcoming classes
You send members the new booking link when you're satisfied
Cancel Walla once your first clean week on StudioBook has gone through

Migration is included

No onboarding fee, no hourly rate

We don't have a Signature tier or a working-session rate, because setup isn't a product we sell. Book a call and we'll look at your Walla export and your actual monthly revenue, and tell you plainly whether switching is worth it.

Book a migration call

Pricing

$69/month. Everything in.

One plan, one price, every feature. No per-location charge, no onboarding fee, no add-on menu, no minimum term.

One plan

$69/month

30-day free trial · no credit card · cancel anytime

Unlimited members, classes, and bookings
Every location included — no per-location pricing
Credit packs, memberships, and single-class payments
Waitlists with automatic promotion when a spot frees up
Your own public booking page — guests can book without an account
Payments through your own Stripe account
Automated confirmations, reminders, and cancellation emails
Staff and instructor accounts with their own logins
Reporting on revenue, attendance, and member retention
Embeddable booking widget for your own website
Migration and setup done with you, at no charge

What costs extra

Stripe's standard processing rate, paid to Stripe. Optionally your own branded app in the App Store, +$99/month with no build fee (Q3 2026). No onboarding tier, no success retainer, no per-location fee, and no tier to upgrade to.

Start free trial Book a demo

Questions

Switching from Walla

Is StudioBook missing things Walla has?

Two, and they're worth naming: no two-way SMS, and no lead scoring or prospect nurture. If either is core to how you operate, Walla is the better platform. Beyond that the list is shorter than people expect — newsletters, scheduled campaigns and automated member journeys are included, a branded app is a $99/month add-on with no build fee (planned for Q3 2026), and websites we build through our own design studio, ORVA Design. The class-studio core — schedule, bookings, waitlists, credit packs, memberships, Stripe payments, staff accounts, reporting — has nothing gated behind a higher tier.

How does $69 compare once I add up what I'm paying Walla?

Add your tier, your onboarding fee if you paid one, and any add-ons. A single-location studio on Core with guided onboarding is $4,269 in year one; add the branded app and it's $6,557. StudioBook is $828 a year with onboarding included. The comparison is easiest with your actual invoice in front of you, which is what the migration call is for.

What happens to my members' remaining credits?

They transfer with the correct remaining balance. This is the part that most often goes wrong in a migration, so we reconcile the imported balances against your Walla export and show you the comparison before anyone switches over. Nobody loses credits they paid for.

I have two locations. What does that cost?

$69. The same as one. There's no per-location charge and no volume conversation to have — every location you run is included in the single monthly price.

Do I have to move my payment processing?

You'll connect a Stripe account that you own. If you already have one, we link it. If not, setting one up takes about 15 minutes. Saved member payment methods can't be transferred between platforms by anyone — that's a card-network rule, not a StudioBook limitation — so members re-enter their card on their first booking. Recurring memberships need care in the cutover and we walk you through it on the call.

Is there a minimum term?

No. Monthly billing, cancel from your settings page whenever you want. No minimum term, no cancellation fee, and no three-month commitment on support.

What does migration cost?

Nothing. No onboarding tier, no implementation fee, no hourly working-session rate. We do the import and rebuild your schedule as part of getting you started.

Compare

Mindbody alternative

The US incumbent, and what it costs once add-ons are counted.

Compare

Momence alternative

Momence's cheaper plans take a percentage of everything you sell.

Read

Hidden fees in booking software

How onboarding charges, add-ons, and percentage fees compound.

Walla pricing verified against hellowalla.com/pricing on 30 July 2026.

Try it on your own schedule

$828 a year, everything included.

30 days free. No credit card. We migrate your members and rebuild your schedule before you decide.

Start free trial Book a demo