$99 is just the headline — real costs run $300–700+ once add-ons stack up
Mindbody advertises “from $99/month per location.” What actually gets added: the Branded App add-on (~$249/month) on every tier, the marketing module, SMS messaging, premium support, and a paid implementation (4–8 weeks) at the start. Capterra and G2 reviews routinely place real Mindbody bills for solo and small studios in the $300–$700/month range. Multi-location studios climb past $1,000/month quickly.
With StudioBook
$69/month. Flat. Branded App in your store: +$99/month, optional. No setup fee, no per-tier add-ons, no SMS or marketing modules priced separately — every feature is in the same price.