How to Use Credits for Your Studio: 3 Simple Strategies

Credits are the backbone of flexible studio pricing. Instead of paying per class or locking into a single membership tier, your members buy a pack of credits and spend them on whatever classes they like.

But how many credits should a class cost? That depends on your pricing model. Here are three strategies that work for different types of studios.

Strategy 1: Simple 1:1

Best for: Studios where most classes are similarly priced.

The rule is dead simple: 1 credit = 1 class. A 10-credit pack lets a member attend 10 classes, regardless of type.

Example:

Pros: Easy to understand, easy to explain. Members never have to think about which class "costs more."

Cons: Doesn't work well if your classes have very different costs (e.g., a 30-minute express class vs. a 90-minute workshop with a guest instructor).

When to use it: If your classes are roughly the same length, same instructor cost, and same value proposition — keep it simple with 1:1.

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Strategy 2: Proportional

Best for: Studios with a mix of standard and premium classes.

Some classes cost you more to run — longer duration, specialist instructor, smaller group, premium equipment. Proportional credits let you reflect that without complex pricing.

Example:

Pros: Fair pricing that reflects actual value. Premium classes feel premium without needing a separate membership tier.

Cons: Members need to plan their credits more carefully. A 10-credit pack might mean 10 standard classes or 5 workshops.

When to use it: If you run 2–3 class tiers with meaningful differences in length, group size, or instructor expertise.

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Strategy 3: Euro-Mapped

Best for: Studios with widely varying class prices where precise pricing matters.

Map credits directly to euro amounts. If your standard class costs €15 and your premium workshop costs €35, charge 15 credits and 35 credits respectively. A 100-credit pack at €100 gives members exactly €1 per credit.

Example:

Pros: Precise, transparent, and easy to justify. Members understand exactly what they're spending. Works perfectly for studios with 4+ price points.

Cons: Numbers are larger and less "tidy." A pack might be 100 or 200 credits instead of 10 or 20. Slightly more complex to explain at first.

When to use it: If you have a wide range of class prices and want members to see the direct relationship between credits and euros.

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Which Strategy Should You Pick?

Most small studios start with 1:1 and graduate to Proportional when they add premium offerings. Euro-mapped works best for larger studios with diverse schedules.

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Bonus: Make Credits Your Own

In StudioBook, you can rename "credits" to anything that fits your brand. A yoga studio might call them "Yoga Coins", a dance studio "Dance Points", a pottery studio "Kiln Tokens". The custom name appears everywhere — your booking page, member dashboard, and membership descriptions.

It's a small touch that makes your studio feel more personal than a generic "credits remaining" counter.

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Get Started

Setting up credit-based memberships takes about 5 minutes in StudioBook:

1. Create a membership plan (e.g., "10-Credit Pack" for €89)
2. Set how many credits each class costs
3. Share your booking link — members buy the pack and start booking

Start your free 30-day trial →

No credit card required. €39/month after trial — unlimited classes, members, and bookings.

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StudioBook is built specifically for small group-class studios — yoga, pilates, dance, pottery, and more. Set up in under 30 minutes.